Orkest Digital Solutions
عربي

Branding & visual identity

An identity that is yours.
At every touchpoint.

We understand your business and audience, then turn what makes you different into a clear, consistent identity. On your logo, your products and every customer touchpoint.

Let’s build your brandExplore our process

New brands · Identity refreshes · Product launches

ORKEST / IDENTITY SYSTEM01 — 03
01 / LOGOTYPEORKESTDigital, in harmony.

02 / COLOR

Blue / Ink / Ice

03 / TYPE

Aaأب

IBM Plex Sans

كل جزء، في مكانه.

An illustrative visual system using Orkest’s own identity.

A complete identity

Every element tells the same story.

The logo is the starting point. We build a complete system around it, connecting your business’s personality to its appearance, on screen and in the physical world.

01

A logo with a clear idea

A distinctive mark that expresses your personality and stays clear on a small screen or a large sign.

  • Primary and alternative lockups
  • Brand symbol and monochrome versions
  • Clear space and minimum sizes
02

A connected visual system

A design language that makes every part of your brand belong together and gives your team a foundation to build on.

  • Color palette and typography
  • Graphic elements and image direction
  • Composition and layout principles
03

An identity people encounter

We choose applications around your business so customers encounter a consistent brand wherever they meet you.

  • Business cards, stationery and decks
  • Packaging, labels and product bags
  • Social templates and digital identity

Packaging design & layout

Seen on the shelf. Felt in the hand.

We design packaging as part of the brand experience, with clear information, considered logo placement and a consistent layout across your product range.

  • Artwork layout on the approved packaging dieline
  • Packs, labels and product variants
  • Mockups to review the design before production
  • Design files prepared to supplier specifications

We agree the applications at the start, whether for one product or a complete range.

From artwork to packaging

PACKAGING / LAYOUT
Cut lineFold line
Illustrative layout. Each pack’s dimensions and specifications are confirmed with the supplier before print files are prepared.

From discovery to delivery

Five stages. One clear direction.

Informed decisions and clear deliverables at every step. We review each stage with you before building on it.

A review checkpoint at every stage
  1. 01

    Discovery & Research

    A conversation about your business, ambitions and audience, supported by market research, competitor review and an audit of your current presence.

    Deliverable: Project brief and research findings

  2. 02

    Brand Strategy

    We define your positioning, values, personality, key messages and tone of voice to give every design decision a clear foundation.

    Deliverable: Brand strategy and creative direction

  3. 03

    Visual Identity Design

    We explore logo directions, then build colors, typography and graphic elements around the approved concept and test them at different sizes and in different contexts.

    Deliverable: Logo and visual identity system

  4. 04

    Brand Touchpoints

    We put the system to work across the touchpoints your business needs, from stationery and packaging to social templates and digital interfaces.

    Deliverable: Agreed brand application designs

  5. 05

    Brand Guidelines & Delivery

    We document logo, color, typography and application rules, organize the final files and walk your team through using the identity consistently.

    Deliverable: Brand guidelines and final asset library

Ready to use. Ready to grow.

Your identity, and the tools to use it.

Clear guidelines and organized assets help your team and partners apply the identity consistently and extend it as your business grows.

Your agreed delivery package

  • Logo, color, typography and application guidelines
  • Vector logos and exports for everyday use
  • Agreed application files and templates
  • Resource licensing notes and a team handover

Before we begin

Questions about your brand.

Can you refresh our existing identity?

Yes. We review what works and what needs to evolve, then agree a scope that preserves the elements your audience already recognizes.

Can we commission just a logo?

Yes. We agree the scope with you, from a logo with essential usage rules to a full identity with touchpoints and packaging.

Does the service include packaging and printing?

The scope can include packaging artwork on a supplier-approved dieline. We prepare design files to agreed print specifications; physical printing and manufacturing are arranged separately.

What files will we receive?

We agree the delivery list at the start. It can include vector logos, digital and print exports, agreed application files and brand guidelines. We also document font and image licenses and any resources that need a separate license.

How are timing and revisions agreed?

After discovery, the proposal sets out deliverables, timing, review checkpoints and revision rounds. We review each stage with you before moving to the next.

First, let’s get to know you

Let’s shape how the world sees your business.

Tell us about your business and where you are today. Together, we’ll define what your brand needs and a clear project scope.

Discuss your brand projectTalk to our team